Pocky

Pocky (jap. ポッキー, Pokkī, [pokːiː]) is a confectionery product manufactured by the Japanese company Ezaki Glico. It was first sold in 1965 under the name Chocoteck. Pocky consists of thin cookie sticks covered in chocolate. The name Pocky refers to the onomatopoeic Japanese word pokkin (ポッキン), which is meant to describe the sound made when you bite off the cookie stick. Meanwhile, Pocky comes in numerous flavors, including: Almond, Strawberry, Milk, Mousse, Green Tea, and Coconut.

Pocky is sold in large parts of Europe and North America, as well as in some Asian countries. In Europe, and thus also in Germany, Austria and Switzerland, Pocky is sold under the name Mikado. This name refers to the game Mikado or to the Japanese emperor, the Tennō.

While the product Pocky is very well known and popular in Japan, you can't get it in every store that carries confectionery in the US, its reputation there seems to be shaped mainly by its Japanese origin. In Europe, or rather Germany, its counterpart Mikado is available in almost every supermarket. However, the various flavors are not available in Germany.

Mikado is a product of Générale Biscuit Glico France S.A. under license from Ezaki Glico. The product is manufactured in France by LU, a Mondelēz International company. European distribution is also handled by Mondelēz International. The range of flavours, which can be found extended in Japan or the USA, is mostly limited to milk chocolate and dark chocolate in the European distribution countries, from 2011 also with white chocolate.