Overview
Element Skateboards is an American skateboard company founded in 1992 by Johnny Schillereff. It is known for producing skateboard decks, complete boards and a range of clothing and accessories. The brand is commonly referred to simply as Element and is identifiable by a tree-and-circle motif and lifestyle-oriented graphics. For corporate and product information see official company resources.
Products and design
Element's catalog covers several categories aimed at skateboarders and streetwear consumers. Typical offerings include:
- Skateboard decks and complete boards — shapes and sizes for street, park and transition skating.
- Hardware and soft goods such as wheels, bearings and grip tape.
- Apparel lines including T-shirts, hoodies, jackets and swimwear.
The brand pairs functional skateboard components with seasonal apparel collections; product pages and collections are commonly presented via the company's retail channels and partner shops (product listings, apparel, swimwear).
History and development
Element began in the early 1990s amid a wave of new skateboard brands. Johnny Schillereff founded the company with a focus on team-driven promotion and distinct visual identity. Early branding used the name Underworld Element before the word "Underworld" was dropped as the company evolved through ownership and financial changes; retrospective background and timelines are available from several coverage sources (company history).
Team, sponsorship and influence
Element has sponsored a long roster of professional and influential skateboarders, helping to raise its profile in both competitive and street scenes. Notable riders associated with the brand include:
- Bucky Lasek
- Bam Margera — a high-profile skater and media personality (about Bam Margera).
- Chad Muska
- Ray Barbee
- Vanessa Torres
- Mark Appleyard — among well-known team members (Mark Appleyard profile).
- Nyjah Huston
- Madars Apse
The company has used its team to produce video parts, tours and signature products that reinforce its presence in skate culture.
Location and contemporary profile
Headquartered in Irvine, California, Element operates within a competitive global skate industry while maintaining a lifestyle brand image. The company emphasizes design, team-driven content and seasonal collections distributed through skate shops and online retailers. For regional corporate information see local listings (Irvine base).
Notable distinctions
Element is widely recognized for combining traditional skate hardware with apparel and a nature-themed identity; its tree logo and environmentally conscious messaging have appeared in campaigns and product collaborations. The brand remains a visible presence in skateboarding thanks to its team riders and long-standing history since the early 1990s.