Iss Pyaar Ko Kya Naam Doon? (Hindi: इस प्यार को क्या नाम दूं?; English: What Name Do I Give To This Love?) is an Indian Hindi-language television drama that aired on Star Plus. First broadcast on 6 June 2011, the serial established itself as a popular romantic soap opera during its original run, which ended in late 2012. The programme combined the long-running family and social-serial format typical of Indian daytime drama with a central romantic narrative that emphasized the evolving relationship between two contrasting protagonists.

Premise and principal characters

The central story follows Arnav Singh Raizada, a proud and business-minded man, and Khushi Kumari Gupta, a warm, outspoken young woman. The plot is driven by misunderstandings, social expectations and family entanglements that repeatedly test and develop their relationship. The show made use of opposites-attract dynamics and recurring soap-opera devices—miscommunication, dramatic reveals and episodic conflicts—to sustain a long-running storyline that appealed to a broad television audience.

Cast and performances

The leads were played by Barun Sobti and Sanaya Irani. Their on-screen chemistry drew attention from viewers and became a defining feature of the series' popularity. Performances and audience response led to public recognition at several television award ceremonies for the actors and for the on-screen pairing.

Production, broadcast and conclusion of the original run

Produced for mainstream television, the series followed the weekday serial schedule typical of Indian soaps and was presented in Hindi. The original television production concluded in November 2012 after the male lead departed the show. Industry reporting and producer statements at the time linked the end of the production to that casting change and related creative decisions.

International distribution and dubbed versions

The series reached viewers beyond its original Hindi audience through dubbing and retitling for different language markets. It was adapted into several regional and foreign-language editions to serve audiences in South Asia, the Middle East and elsewhere where dubbed Indian television dramas are commonly broadcast.

Reception and awards

The show received attention for the leads' performances and the on-screen couple's popularity. Public recognition for the male lead included awards in 2012 at notable Indian television award events, and the pairing won honours that recognised popular on-screen couples. Viewers and fan communities engaged actively with the programme through social media and fan activity, which helped maintain interest after the television production ended.

Web continuation and later developments

In November 2015 a limited web series continuation was released that brought the lead actor back to the role and attempted to resolve or continue key story threads. The digital instalment, which had a small number of episodes, attracted attention from the series' established fanbase and generated discussion about cross-platform storytelling for established television properties. Following the web release, producers announced plans for a further televised follow-up; such plans were reported in industry outlets as a proposed short return to television in 2016.

Legacy and cultural impact

Iss Pyaar Ko Kya Naam Doon? is often cited as an example of a contemporary Indian serial in which the central romantic relationship significantly shaped audience response and the programme's commercial trajectory. Its distribution across language markets illustrates how successful domestic series can be repackaged for new viewers through dubbing and retitling. The series' combination of traditional soap-opera elements with a sustained romantic focus helped it develop a committed fan community and a visible legacy in popular television culture.

For further reading about the show's production history, cast biographies and episode listings, consult the programme's official channel archives and contemporary coverage indicated in the links above.