What is Gatorade?
Q: What is Gatorade?
A: Gatorade is a brand of food and beverage products, primarily a line of sports drinks, designed to replenish lost water, carbohydrates, and electrolytes during athletic competitions.
Q: When was Gatorade first developed and by whom?
A: Gatorade was first developed in 1965 by researchers at the University of Florida.
Q: Why was Gatorade developed?
A: Gatorade was developed to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost (in sweat) during rigorous athletic competitions.
Q: How did Gatorade get its name?
A: Gatorade got its name from the collective nickname of the University of Florida's athletic teams, "the Gators."
Q: Who currently manufactures Gatorade?
A: Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries.
Q: What companies does Gatorade primarily compete with worldwide?
A: Worldwide, Gatorade primarily competes with Coca-Cola's Powerade and Vitaminwater brands; plus, Lucozade Sport in the United Kingdom.
Q: What is Gatorade's market share in the sports drink category in the United States?
A: In the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category.
