REWE Group is a large, diversified cooperative group headquartered in Cologne. Best known for its supermarket chains, it also manages wholesale, travel services and other retail formats. The group operates across several European countries and plays a prominent role in the German market, where it ranks after Edeka as one of the largest supermarket operators.
Overview
REWE traces its identity to a cooperative tradition that combines local store networks with central purchasing and logistics. It is structured to serve both company-owned and independent partner stores. The organisation's activities are commonly described under two broad headings: retail and tourism.
Operations and brands
The company operates a variety of store formats, from conventional supermarkets to discount and convenience formats, and runs wholesale supply lines. Typical components include:
- Supermarket banners and neighbourhood stores focused on everyday groceries.
- Discount and private-label lines to compete on price.
- Wholesale and logistics services that supply independent retailers and food-service customers.
- Travel and tourism businesses, offering packaged holidays and related services.
History and development
Founded on cooperative retail principles, REWE developed through regional expansion, mergers and the addition of complementary business units. Over decades it moved from a federation of local merchants to a modern, integrated retail and services group operating throughout Germany and beyond.
Today the group emphasises supply-chain efficiency, private-label development and digital services for shoppers. It is active in sustainability initiatives and food-waste reduction, reflecting wider industry trends. As a large employer and purchaser, REWE Group remains a central player in European grocery retail and travel services.