Margaret River is a coastal town located in the South West of Western Australia. It functions as the service and commercial centre for a surrounding district known for viticulture, outdoor recreation and natural attractions.
Overview
The town sits near the mouth of the river that gives it its name and is set within a landscape of forested ridges, limestone caves and ocean-facing beaches. Over recent decades Margaret River has become well known beyond the region for its wine production, surf breaks and visitor facilities.
History and people
The area around Margaret River is part of the traditional lands of the Wardandi (Wadandi) Noongar people. European settlers arrived in the late 19th and early 20th centuries, and the settlement developed from timber and dairy industries into a centre for farming, winemaking and tourism.
Economy and attractions
Key elements of the local economy are:
- Viticulture and cellar-door tourism — the surrounding wine region produces a variety of wines and attracts visitors year-round.
- Surfing — the coast features several well-known surf breaks that draw national and international surfers.
- Natural attractions — caves, coastal cliffs and native bushland offer caving, hiking and wildlife viewing opportunities.
- Hospitality and events — restaurants, breweries, galleries and annual events support a vibrant visitor industry.
Climate
Margaret River has a Mediterranean-style climate with wet winters and warm, dry summers. The climate and soil conditions in the wider region are factors in its reputation for quality cool-climate wines.
Visiting and transport
The town is accessible by road from other South West centres and from Perth. Local services include shops, accommodation and tour operators that cater to visitors seeking cellar-door tastings, surf lessons, cave tours and bushwalks.