Children in Need (BBC charity appeal)

Format and characteristics

The appeal combines a live telethon-style broadcast with regional and community activities. Television and radio programmes present stories about funded projects, performances and celebrity endorsements to encourage giving. Funds are distributed to charities, voluntary groups and community organisations through a grants programme that aims to reach a range of needs, including disability support, mental health, family services and out-of-school activities.

History and development

First held in 1980, the appeal grew from simple fundraising drives into a national institution. Over the decades it has expanded its grant-making and public engagement, while maintaining a prominent annual broadcast. Presenters and public figures have long supported the event, helping to raise awareness and funds. The appeal has raised substantial sums since its inception and is often cited as one of the UK’s best-known charity campaigns.

Activities, grantmaking and impact

Typical activities linked to the appeal include sponsored challenges, school collections, televised performances and corporate partnerships. Grants support a wide range of local projects that deliver practical help, therapeutic support, inclusive activities and crisis intervention for children and families. Supporters can view case studies and summaries of funded work through official channels to learn how donations are put to use.

How to get involved

• Donate during the annual broadcast or via affiliated channels — organisations and individuals can contribute online, by phone or in person.
• Organise community or workplace fundraising events, such as sponsored walks, bake sales or creative campaigns.
• Apply for a grant if you represent a local group working with children in need.

For official guidance on donating, volunteering or applying for funding consult the campaign pages and partner information, for example the charity registration and campaign overview listed by external references: charity information, appeal details. Further resources and updates are periodically published by participating organisations and media partners.

Note: The appeal combines national reach with regional delivery to channel support where it is most needed, and its annual broadcast remains a focal point for public engagement and fundraising in the UK.