Rolf Adam Engelbrekt Alsing (12 October 1968 – 15 April 2020) was a Swedish television and radio host. He was best known as the host of the Swedish version of Big Brother (2000–2005; 2014–2015). He also presented his own talk show, Adam Live, as well as the Swedish version of Jeopardy!. He was born in Karlstad.
On 15 April 2020, during the 2019–20 coronavirus pandemic, Alsing died of COVID-19 in Stockholm. He was 51.