Jack C. Taylor (April 14, 1922 – July 2, 2016) was an American businessman best known for founding the company that became Enterprise Rent‑A‑Car. Born in St. Louis, Missouri, Taylor turned his wartime experience and customer‑service focus into a company that grew from a local car leasing operation into one of the largest privately held car rental groups in the world. The enterprise he began is often credited with reshaping neighborhood and replacement car rental markets.

Early life and military service

Taylor grew up in St. Louis and served as a naval aviator during World War II. His time in the Navy influenced his leadership style and the name he later chose for his company: he named the business after the aircraft carrier on which he served. After the war he returned to civilian life and entered the automobile rental and leasing business.

Business founding and growth

In 1957 Taylor started a small car leasing company that later became known as Enterprise Rent‑A‑Car. From modest beginnings serving local customers, the company expanded through a focus on customer satisfaction, a decentralized branch structure, and a strategy that emphasized neighborhood and replacement rentals rather than only airport locations. Over decades the firm grew into a multi‑brand holding company and remained family‑controlled; his son later succeeded him in senior management.

Philanthropy and civic involvement

Taylor was also a noted philanthropist, directing support to educational, health, veterans’ and civic causes, particularly in the St. Louis region. His charitable activities reflected a long‑term commitment to community institutions and public welfare rather than publicity. He and his family gave significant support to local organizations and initiatives during his lifetime.

Legacy and notable facts

  • Taylor led a privately held company that became a major player in the global car‑rental industry.
  • He emphasized customer service, local branch autonomy and a model focused on replacement and neighborhood rentals.
  • His leadership style and family succession kept the business privately operated for decades.

Taylor was reported to have a substantial personal fortune late in life; he died in St. Louis on July 2, 2016, at age 94. His business and philanthropic legacies continue to influence the rental industry and civic life in his hometown.