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Factory (Swedish pop band)

Swedish pop/rock group from Stockholm active 1978–1982, known for the single "Efter plugget" and two studio albums; later reunited for nostalgia tours in the 1990s.

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Factory was a Swedish pop/rock band that formed in Stockholm and was primarily active from 1978 until 1982. The group achieved domestic chart success in Sweden and became known for a melodic, radio-friendly sound that blended late 1970s pop sensibilities with contemporary rock influences. While much of their recognition was national, the band remains a reference point in discussions of that era of Swedish popular music.

The band's music combined concise songcraft with accessible arrangements typical of mainstream pop and light rock. Contemporary descriptions and retrospectives often place Factory alongside other Scandinavian acts that mixed catchy hooks with concise production. Instrumentation in live and recorded performances typically featured vocals, electric guitars, bass, drums and keyboards, and their lyrics addressed everyday themes familiar to a wide audience.

Factory broke through with the 1978 single "Efter plugget," which gave them broad exposure and led to the release of their self-titled debut album, Factory. Following the initial success, the group toured across the Nordic Region and built a fanbase through live shows and radio play. They issued a second studio album, Factory II, in 1980 and continued to record and perform until their original run wound down in the early 1980s.

Key releases

  • "Efter plugget" (single, 1978) — the breakthrough single that brought national attention.
  • Factory (debut album, 1978) — followed the momentum of the single with a full-length record.
  • Factory II (album, 1980) — continued the band's recorded output before their initial disbandment.

As with many bands of the period, Factory's precise line-up and personnel roles varied over time; contemporary reporting lists the customary rock ensemble of singers and instrumentalists rather than a fixed roster familiar to later archival projects. Their live shows emphasized tight arrangements and a setlist drawn from the two studio albums plus the popular single, helping them maintain a visible presence on the Scandinavian circuit.

Tours, reunions and later activity

In the 1990s Factory reunited temporarily for nostalgia-oriented concerts and short tours. During these comeback appearances they shared stages and bills with other Swedish pop and rock acts, including Magnum Bonum, Attack and Snowstorm. Such events revived interest in their late 1970s recordings and introduced the material to younger audiences exploring Swedish pop history.

Although Factory did not become a long-lasting international act, their role in Sweden's late-1970s pop landscape is notable. Their recorded work and reunion performances reflect trends in Swedish popular music of the era and continue to appear in retrospective playlists and compilations that document the period. For concise reference on the group's origin and career milestones, see materials linked to their hometown of Stockholm and the broader Swedish music scene in Sweden.

Questions and answers

Q: What is Factory?

A: Factory is a band from Stockholm, Sweden.

Q: When were they active?

A: They were active between 1978-1982.

Q: Did they have chart successes?

A: Yes, they scored chart successes in Sweden during the late 1970s-1980's.

Q: Which was their breakthrough single?

A: Their breakthrough single was "Efter plugget 1978", released in 1978.

Q: Did they release any albums?

A: Yes, they released two albums - "Factory" and "Factory II".

Q: Did they tour outside of Sweden?

A: Yes, they toured the Nordic Region in the late 1970s-early 1980's.

Q: Were they reunited at any point?

A: Yes, the band was reunited temporarily during the 1990s and toured with, among others, Magnum Bonum, Attack and Snowstorm.

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AlegsaOnline.com Factory (Swedish pop band)

URL: https://en.alegsaonline.com/art/33211

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