Overview
Moshi Moshi Records is a small independent record label based in London. Founded as an outlet for emerging indie and electronic artists, the label has built a reputation for releasing early material from acts that later reached wider audiences. Moshi Moshi operates on the independent model of modest, carefully curated releases and artist development rather than major‑label mass marketing.
Artists and releases
The label's catalogue spans singles, EPs and albums and often focuses on distinctive, genre‑blurring pop, electronic and indie rock. Notable artists who have released music on the label include:
- Bloc Party
- Hot Chip
- Kate Nash
- Tilly and the Wall
- Au Revoir Simone, Architecture in Helsinki, The Rakes, Hot Club de Paris, Yeti, Junkboy and others
These releases helped several bands gain early exposure on radio and in the press, and in some cases served as a springboard to larger record deals or broader touring opportunities. According to label notes, the American duo Mates of State marked the label's fiftieth release.
History and name
The name Moshi Moshi comes from the Japanese telephone greeting "moshi moshi" (もしもし), chosen for its memorable, friendly tone. From its beginnings as a small, artist‑focused imprint, Moshi Moshi expanded its profile through selective signings and attention from tastemakers in the independent music scene.
Role and significance
Moshi Moshi is an example of how a compact independent label can influence musical trends by championing emerging talent. Its approach emphasizes long‑term artist relationships, limited physical runs (such as vinyl singles and special editions), and a willingness to work across pop, electro and indie scenes. The label's catalogue is of interest to collectors and fans of early 21st‑century independent music.
Distinctive facts
Beyond record releases, Moshi Moshi has maintained a recognizable identity through graphic design, curated releases and occasional special projects. Because of its roster and timing, the label is often mentioned in accounts of the indie and electro crossover that became prominent in the 2000s. For further context and releases, see official pages and label archives referenced by industry listings and profiles about the name.
For more information, interviews and discography summaries consult label profiles and artist pages available through music press and archival resources based in London.