Amway (short for "American Way"; /ˈæmweɪ/) is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products. Amway and its sister companies under Alticor reported sales of $9.5 billion in 2015.
It conducts business through a number of affiliated companies in more than a hundred countries and territories. Amway was ranked No. 29 among the largest privately held companies in the United States by Forbes in 2015 based on revenue, and No. 1 among multi-level marketing companies by Direct Selling News in 2016.
It was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada Township, Michigan.