"Who Do You Think You Are" is a single released in 1997 by the British pop act Spice Girls. The lyrics explore the costs and illusions of celebrity, portraying how fame can be isolating and disorienting for those who encounter it.
Musical style
The track adopts a dance-oriented, disco-influenced arrangement, with production that intentionally evokes the grooves and string-driven rhythms associated with the late 1970s. The result is a pop song that blends contemporary 1990s pop sensibilities with retro club textures.
Reception and chart performance
Contemporary critics noted the strength of the group's vocal performances, and reviewers in particular singled out Melanie Chisholm for her lead vocal on the recording. Commercially, the single performed strongly across the continent, becoming the group's fourth chart-topping single in parts of Europe and in the United Kingdom.
Over time the song has been remembered both for its throwback disco feel and for showcasing the group's vocal range within their broader pop catalogue.