Overview
Style was a Swedish pop group that rose to prominence in the 1980s. Formed in the early 1980s by former members of the band Freestyle, the trio combined melodic songcraft with synthesizer-driven arrangements typical of the decade. The group was active from 1983 to 1989 and has reunited several times since then.
Members and formation
The core lineup consisted of Tommy Ekman, Christer Sandelin and Gigi Hamilton. After Freestyle dissolved, these musicians created Style to pursue a more polished pop direction. Their work emphasized tight vocal harmonies, catchy hooks and electronic instrumentation that suited radio and television performances of the period.
History and activity
During the 1980s Style released a string of singles and albums that found an audience in Sweden and helped define a mainstream Scandinavian pop sound of the era. They performed on national music programmes, toured domestically and became a familiar part of Swedish pop culture. The group initially split in 1989 but reconvened on several occasions, staging reunion concerts and selective releases in later years.
Musical style and legacy
Style blended synthpop, new wave and straightforward pop songwriting. Their productions used synthesizers, drum machines and layered vocal parts while keeping an emphasis on memorable choruses. Members later worked as solo artists, songwriters and producers, contributing to Sweden's broader pop music industry. The band is remembered as a representative act of Swedish 1980s pop, with enduring appeal among fans of the period.
Notable facts
- Active years: initially 1983–1989, with reunions afterward.
- Founded by former members of Freestyle.
- Musical style: synth-driven pop with melodic focus.
- Legacy: part of Sweden's 1980s pop scene; members continued in music careers.