WildBrain is a Canadian company that develops, produces and distributes children’s and family entertainment across television, streaming and digital platforms. Known for managing an extensive library of programs and brands, the company works with broadcasters, toy makers and streaming services to create and license content worldwide. The firm changed its public name from DHX Media to WildBrain to unify its production, distribution and digital businesses under a single consumer-facing identity. WildBrain

Operations and business activities

WildBrain operates across several complementary areas: studio production, distribution of third‑party and in‑house content, rights and licensing management, and a digital media division that programs YouTube channels and other online destinations. The company leverages its catalogue to generate revenue from broadcast deals, streaming agreements, merchandise licensing and advertising on owned digital channels. Its approach combines traditional television work with direct-to-consumer and platform partnerships.

History and development

Originally known in industry circles as DHX Media, the company grew through a series of acquisitions and organic expansion during the 2000s and 2010s, assembling a sizable library of children’s programmes. In 2019 the organization rebranded to WildBrain to reflect a strategy that put global family audiences and digital distribution at the forefront. The name change also emphasized a single commercial identity for its content, distribution and online networks such as WildBrain Spark.

Notable programmes and partnerships

WildBrain is associated with a number of widely recognized children’s series produced or distributed during its history. Its credits include collaborations and production work on animated and live‑action shows for young audiences. Examples frequently cited in industry and fan communities include:

  • My Little Pony: Friendship Is Magic — a popular franchise series produced in partnership with toy and entertainment licensors.
  • Strawberry Shortcake (2003 series) — a rebooted property aimed at preschool and early‑elementary viewers.
  • Johnny Test — an action‑comedy animated series that reached multiple markets and platforms. Johnny Test
  • Franny’s Feet — a preschool programme that illustrates the company’s range in early‑years content.

While individual series are often produced in collaboration with rights holders or co‑producers, WildBrain’s role has included animation production, distribution and global rights management.

Significance and distinguishing features

WildBrain is notable for combining a large legacy catalogue with an active digital distribution strategy. The company’s digital division programs numerous branded channels and aggregates content for monetization on platforms such as YouTube, helping clients and original properties reach younger viewers directly. Its integrated model — production plus rights exploitation and digital publishing — makes WildBrain a prominent player in children’s media, particularly when companies seek a partner that can both make programmes and manage ongoing commercial exploitation.