Alexandre "Sandro" Rosell i Feliu (born 6 March 1964 in Barcelona) is a Spanish businessman and sports executive best known for his leadership roles at FC Barcelona. He built a career in sports marketing and commercial negotiation before moving into club management, combining entrepreneurial activity with visibility in professional football.
Background and early career
Rosell trained as a businessman and entered the sports-marketing field early in his career. He worked on commercial projects and international partnerships related to football, gaining experience in sponsorship, player representation and global promotion that later informed his roles within club administration.
Roles at FC Barcelona
Rosell served as a vice-president of FC Barcelona in the mid-2000s and was elected club president in 2010. His presidency focused on modernizing commercial strategy, expanding global outreach and negotiating high-profile signings to strengthen the first team. During his tenure the club pursued new sponsorship and marketing opportunities aimed at increasing revenues and international presence.
Controversy and resignation
In 2014 Rosell resigned from the presidency amid public scrutiny and subsequent legal inquiries related to certain club transactions. Those events led to investigations and court proceedings that have shaped public discussion about transparency and governance in football clubs.
Legacy and significance
Rosell remains a notable figure in Spanish football for combining private-sector marketing experience with leadership of one of the world’s largest clubs. His time at Barcelona is often discussed for its commercial initiatives as well as the governance issues that followed. For more on the city where he was born and began his career, see Barcelona.