Sportsnet 360 (Canadian sports television channel)

Programming and format

The channel runs a combination of scheduled studio programming—daily highlight shows, debate panels and feature segments—and live sports. Its editorial focus spans professional and amateur competitions, including basketball (coverage), collegiate athletics, mixed martial arts (MMA), professional wrestling (wrestling) and soccer (soccer). In addition to live events, Sportsnet 360 often carries replays, compilations and documentaries that examine teams, athletes and league storylines. The channel is distributed on multiple cable and satellite platforms across Canada and is promoted through Rogers’ broader sports and digital properties.

History and development

The service launched in the 1990s under different brand names and licensing terms. Its original incarnation focused on sports news and short-form highlights. Over time its licence and programming were modified to permit live sports broadcasts, allowing the channel to evolve from a headline-style service into a full-service sports network. This evolution included a rebranding to The Score Television Network and later acquisition by Rogers Media. Following the acquisition, the channel was rebranded as Sportsnet 360 to align more closely with Rogers’ Sportsnet portfolio.

Ownership, licensing and distribution

Sportsnet 360 operates under Canadian broadcast regulation and distribution agreements with cable and satellite companies. The channel is carried by major Canadian service providers and appears in sports tiers and specialty packages; viewers typically find subscription details on provider guides (cable and satellite). Rogers positions the channel to feed complementary content into its television and digital ecosystems, using cross-promotion and shared studio resources.

Notable features and role in Canadian sports media

• Focus on a wide range of sports, from mainstream professional leagues to combat sports and collegiate competitions.
• Blend of live events and studio programming designed to attract both casual viewers and fans seeking in-depth analysis.
• Integration into a larger media group, which allows shared sports rights packages and promotional reach across platforms.

For viewers and researchers seeking further information, official pages and program guides are available through provider portals and the channel’s own resources: official channel page. Sportsnet 360’s editorial mix and scheduling can change seasonally as rights agreements and audience interests evolve, so current listings are best confirmed with the channel or local distributors.