Relativity Media (sometimes written as RelativityMedia and Relativity) is an American movie studio in West Hollywood, California. It acquires, develops, produces, and distributes movies and produces television programming. It was founded in 2004 by Ryan Kavanaugh.
On January 4, 2009, Relativity Media acquired the genre label Rogue Pictures from Universal, for a $150 million. On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two movies to stream on Netflix were The Fighter and Skyline.
On July 23, 2010 Relativity acquired the 45-person marketing and distribution staff of Starz’ Overture Films. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S. Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.