PBS Kids Go! — weekday educational block for older children
PBS Kids Go! was PBS’s daytime educational programming brand (2004–2013) aimed at school-age children, offering animated and live-action shows, online activities, and classroom resources for 6–13 year olds.
Overview
PBS Kids Go! was a branded programming block used by the U.S. public broadcaster PBS to present television shows and related content for older children, generally those between about six and thirteen years old. Launched in October 2004, the block occupied weekday afternoon schedule positions on many PBS member stations and was designed to sit alongside the younger-targeted PBS Kids preschool offerings.
Programming and format
The block featured a mixture of animated series, live-action programs, and short-format educational segments. Its shows emphasized age-appropriate learning goals such as problem solving, science and math concepts, literacy, social skills, and civic awareness. Scheduling varied by station: while many stations ran a consistent afternoon lineup, some adjusted the hours to suit local needs or to convert content into weekend blocks.
Education and online resources
Beyond on-air broadcasts, the brand was associated with web-based activities, educational games, printable resources for teachers and parents, and targeted marketing intended to bridge the transition from preschool programming to more complex subject matter. The online components reinforced lesson themes from individual episodes and encouraged interactive learning.
History and development
PBS Kids Go! debuted on October 11, 2004, as part of an effort to better serve multiple school-age audiences and to modernize outreach. The brand remained in use through the late 2000s and early 2010s, but changing distribution strategies, station programming choices, and a consolidation of PBS children's services led to the decision to retire the Kids Go! identity. The block was discontinued on October 7, 2013, after which PBS continued to present school-age content under other PBS Kids branding and distribution models.
Distinctive features and legacy
- Targeted older children with curriculum-linked entertainment rather than preschool content.
- Combined on-air shows with web and classroom materials to support standards-based learning.
- Served as a transitional brand bridging early childhood programming and more advanced youth media.
Although the specific "Kids Go!" label is no longer active, its approach—integrating broadcast programming with online interactivity and educational support—remains influential in public media strategies for school-age audiences.
Questions and answers
Q: What is PBS Kids Go!?
A: PBS Kids Go! is an educational television brand used by PBS for programs intended for older children aged 6 to 13.
Q: How does PBS Kids Go! differ from PBS Kids?
A: PBS Kids Go! is targeted at older children aged 6 to 13, while PBS Kids is targeted at younger children.
Q: When was PBS Kids Go! launched?
A: PBS Kids Go! debuted on October 11, 2004.
Q: On what days of the week was PBS Kids Go! broadcast on PBS stations?
A: PBS Kids Go! was broadcast on PBS stations during the afternoon hours on weekdays.
Q: When was PBS Kids Go! discontinued?
A: PBS Kids Go! was discontinued on October 7, 2013.
Q: Why did PBS discontinue PBS Kids Go!?
A: The reasons for discontinuing PBS Kids Go! are not known.
Q: What kind of programs were aired on PBS Kids Go!?
A: PBS Kids Go! aired educational programs intended for older children aged 6 to 13.
Related articles
Author
AlegsaOnline.com PBS Kids Go! — weekday educational block for older children Leandro Alegsa
URL: https://en.alegsaonline.com/art/75309
Sources
- 23g9r82i3f1d2a63qz3akhv1.wpengine.netdna-cdn.com : "World and Go! streams flow into PBS plans"
- 23g9r82i3f1d2a63qz3akhv1.wpengine.netdna-cdn.com : "PBS Kids Go! channel: plan is no-go for now"
- current.org : "PBS Kids Go! goes bye-bye as colorful branding revamp rolls out to stations"