Astley Baker Davies

Origins and development

The studio began as a small creative partnership of writers and directors who combined their skills in illustration, scriptwriting and direction to make children's television. From its London base — often described as part of the city's vibrant animation scene — the company developed a distinctive visual approach and concise episode format that proved well suited to early-years viewers. Over time it expanded into production, licensing and international distribution relationships.

Style and production

Astley Baker Davies' animated programmes typically use flat, two-dimensional character designs and uncluttered backgrounds to prioritise clarity and expression. Episodes are short, with accessible language and repetition that supports comprehension for young children. This restrained visual vocabulary also facilitates translation and localisation, helping the shows travel to many countries.

Notable programmes

• Peppa Pig — the studio's best-known series, featuring a preschool pig and her family and friends in everyday situations.
• Ben & Holly's Little Kingdom — a fantasy-based series aimed at the same age group with fairy-tale elements and playful humour.
• The Big Knights — an earlier, more satirical comedy for children highlighting the creators' range.

Impact and wider presence

Peppa Pig in particular became an international phenomenon, spawning merchandise, live shows and translated broadcasts that brought the studio global recognition. The accessible format and relatable characters supported strong licensing opportunities and broad cultural reach, while remaining rooted in simple storytelling for young viewers.

In 2015 the company entered a new phase when it was acquired by Entertainment One, a move that affected distribution and commercial partnerships. The studio continues to be associated with projects created by its founders and remains part of the broader British children’s television landscape, working from its base in London, England.

For more information about the studio, its credits and production partners see the company pages and industry profiles accessible via external resources and broadcaster sites (company overview, programme pages).