Armenia at the Eurovision Song Contest 2016

Selection and announcement

AMPTV announced Iveta Mukuchyan as Armenia's representative on 13 October 2015. Rather than a national televised competition, the broadcaster opted for an internal selection: the artist was selected first and the song subsequently produced and revealed. The single "LoveWave" was unveiled on 2 March 2016, following a period of studio work and promotional planning.

Songwriters and production

"LoveWave" was credited to a small writing team that included Iveta Mukuchyan herself alongside Lilith Navasardyan, Levon Navasardyan and Stephanie Crutchfield. The composition blended pop sensibilities with atmospheric elements intended to support the artist's vocal delivery. Production emphasized a contemporary sound designed for a large live television stage and international audience.

Staging and live performance

For the live shows, the Armenian delegation developed a dramatic staging concept to accompany the song. The performance combined focused cinematography, lighting and LED visuals to create an intense atmosphere around the solo singer. These production choices aimed to highlight Mukuchyan's vocal performance and the song's emotional core. Armenia performed in the first semi-final and progressed to the grand final.

Results and reception

Iveta Mukuchyan's appearance drew attention from both fans and media for its visual presentation and vocals. Armenia qualified from its semi-final and went on to appear in the final, where the entry received positive comments for staging and contemporary style. The song received airplay and media coverage in several countries following the contest, contributing to Mukuchyan's profile as a regional pop artist.

Notable facts and legacy

• The entry continued Armenia's streak of regular participation in Eurovision and reflected the broadcaster's frequent use of internal selection.
• "LoveWave" showcased a collaborative writing effort that included the performing artist.
• Promotion and presentation followed the now-common model of an early song release, targeted performances, and tailored staging for the international televised final.