Kumkum Bhagya (Trans., Vermillion is my fate) is a Hindi language Indian television soap opera. Which is premiered on 15th April 2014. and is broadcast weeknights on Zee TV. The show is loosely based on the Novel Sense and Sensibility by Jane Austen. The show stars Sriti Jha as Pragya Raguveer Arora aka Pragya Prem Mehra, Shabir Aluvalia as Abhishek Prem Mehra aka Abhi, Mugdha Chapekar as Prachi Arora aka Prachi Prem Mehra, Pooja Banerjee as Rhea Prem Mehra and Krishan Kaul as Ranbir Kohli.
A spin off story, named Kundali Bhagya (Trans., The Horoscopic Fate), is also produced and telecasted in Zee TV, which focuses on the story of Pragya's long lost sisters Preeta and Shristi and her mother Sarala Arora.