What is disruptive innovation?

Q: What is disruptive innovation?


A: Disruptive innovation is a technology or innovation that creates a new market and eventually replaces existing technology.

Q: Why are new markets created by disruptive innovation small at first?


A: New markets created by disruptive innovation are small at first because they are uninteresting for established market players.

Q: How does the market grow when disruptive innovation is used?


A: The market grows at a high speed when disruptive innovation is used.

Q: What is an example of disruptive innovation?


A: Flash memory is an example of disruptive innovation.

Q: Why was flash memory initially unattractive to established markets when it was introduced?


A: Flash memory was initially unattractive to established markets because it was expensive and had small capacities compared to hard disks.

Q: What are the characteristics of a disruptive innovation according to Clayton M. Christensen?


A: According to Clayton M. Christensen, disruptive innovations are technologically straightforward, consisting of off-the-shelf components put together in a product architecture that is often simpler than previous approaches.

Q: Who are disruptive innovations designed for?


A: Disruptive innovations are designed for a new set of customers according to Clayton M. Christensen.

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