What is Consumer Reports?

Q: What is Consumer Reports?


A: Consumer Reports (CR) is a nonprofit organization focused on unbiased product testing, investigative journalism, consumer-focused research, public education, and consumer advocacy.

Q: When was CR founded?


A: CR was founded in 1936 as Consumer Union.

Q: How does CR fund its operations?


A: CR is funded by subscriptions to its magazine and website, as well as through independent grants and donations.

Q: Who is the current CEO of Consumer Reports?


A: The current CEO of Consumer Reports is Marta L. Tellado. She joined the organization in 2014 with the goal of expanding its engagement and advocacy efforts.

Q: What type of reviews does CR write?


A: CR writes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory and survey research center.

Q: Does CR accept advertising or have shareholders?


A: No, CR does not accept advertising or have shareholders since it is a nonprofit organization.

Q: How does Consumer Reports pay for products it tests?


A: They do this through secret, anonymous shoppers who purchase the products in common ways citizens buy them.

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