What is Sound of...?

Q: What is Sound of...?


A: Sound of... is a yearly poll conducted by BBC in which music critics and industry figures vote for the most promising new music talent.

Q: Who was the first organization to conduct Sound of...?


A: BBC News website was the first organization to conduct Sound of... in 2003.

Q: When is the longlist of 15 artists published?


A: The longlist of 15 artists is published each December.

Q: Who covers Sound of...?


A: Sound of... is widely covered by BBC's online, radio and TV outlets, as well as other media.

Q: How is the winner of Sound of... determined?


A: The winner of Sound of... is determined by a ranked shortlist and is announced the following January.

Q: Who is eligible for Sound of...?


A: The poll is conducted for new and upcoming music talent who are eligible for Sound of....

Q: Why is Sound of... considered important?


A: Sound of... is considered important because it highlights new and upcoming music talents to the wider public and industry figures.

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