Theodore Robert Rufus Long (born September 15, 1947) is an American professional wrestling personality widely known by the nickname "Teddy Long." Over several decades he worked in multiple capacities—first as a referee, then as an on‑screen manager, and later as a televised authority figure—earning recognition for his easygoing style and longevity in the business.

Career roles and style

Long's career encompassed a mix of in‑ring officiating and character work. He served as a referee and manager on regional and national programming before becoming a full‑time on‑screen presence. As a manager he frequently accompanied tag teams and midcard wrestlers, using humor and timing to add dramatic or comedic emphasis to storylines. His work combined veteran knowledge of match pacing with clear, audience‑friendly delivery.

WWE tenure and authority roles

Long is best known for his long association with WWE, where he transitioned to authority roles in the mid‑2000s. He served as the General Manager of the SmackDown brand and later of the revived ECW brand, presiding over match bookings, talent decisions and on‑air disciplinary angles. In that role he was notable for blending administrative decisions with character moments that advanced weekly television narratives.

Distinctive elements of Long's presence included his status as a veteran company man who moved from backstage and officiating duties into a prominent on‑camera leadership position. That trajectory—referee to manager to general manager—is relatively uncommon and illustrates the range of jobs and personas available within professional wrestling's entertainment framework.

Legacy and recognition for Long emphasize steady professionalism, adaptability, and a rapport with fans and performers. Even after stepping back from regular authority duties, he has remained a remembered figure in discussions of WWE's 2000s era, frequently cited as an example of how non‑wrestling personnel can become enduring characters on sports entertainment television.

  • Common roles: referee, manager, general manager
  • Known as: Teddy Long
  • Notable for: long WWE association and transition to on‑screen authority