Yorkshire Coast Radio

Coverage and frequencies

The station uses multiple FM transmitters to reach different towns along the coast: Scarborough and Filey on 96.2 FM, Bridlington on 102.4 FM and Whitby on 103.1 FM. Programs are also available online through live streams and on-demand clips, making them accessible to listeners outside the immediate broadcast area. For more information about the station and its schedules see the official site or local guides such as the town pages for Scarborough.

Programming and services

Typical content includes a contemporary music playlist geared to adult listeners, locally produced news bulletins, travel and weather updates tailored for coastal routes, and community announcements. The station has developed supplementary streams to expand its offering, including an online-only service that focuses on extended interviews, local features and specialist shows.

• Music: popular and classic hits appropriate for daytime and evening audience.
• News: local news, events and public service information.
• Phone-ins and features: interviews with community figures and organizations.
• Digital streams: niche and era-focused channels.

Sports coverage

Local football receives particular attention. The station carries live commentaries and match reports for coastal clubs such as Scarborough Athletic, Bridlington Town and Whitby Town, bringing grassroots sport to listeners who cannot attend games. These broadcasts are an important part of the station's community connection and often attract dedicated audiences on match days.

History and role in the community

Established to serve towns that lie beyond the reach of larger regional broadcasters, Yorkshire Coast Radio fills a local news and entertainment niche. Over time it has expanded beyond FM with online services to meet audience demand for streaming and archived content. In 2018 the station launched a themed stream focused on 1970s music, branded Yorkshire Coast Radio 70s, reflecting a trend among local stations to offer decade-specific channels.

Distinctive features

The station's strengths lie in localism — a focus on neighbourhood news, local businesses, community events and live coverage of amateur sport — distinguishing it from national and regional networks. Its mix of FM coverage and online extras allows it to serve both traditional radio listeners and users who prefer digital access.