Overview

WestJet Airlines Ltd. is a Canadian low-cost carrier based in Calgary, Alberta. Established on February 29, 1996, it grew from a regional discount airline into one of Canada’s largest carriers, operating a mix of domestic, transborder and international services. WestJet is commonly identified as the country’s second-largest airline by passenger traffic, behind Air Canada. The airline serves leisure travelers, business passengers and charter customers through a combination of point-to-point and hub operations.

History and development

WestJet began as a cost-focused alternative to legacy carriers, expanding steadily through the late 1990s and 2000s. Over time it expanded its route network, modernized its fleet and added premium services. The company has undergone ownership and structural changes, including a transition from public to private ownership when it was acquired by an investment group in 2019. Its growth strategy has included establishing subsidiaries to serve regional markets and different market segments.

Operations, hubs and fleet

WestJet’s main operating base is in Calgary, with significant presence in cities such as Toronto and Vancouver. The airline’s mainline fleet has been centered on narrow-body Boeing aircraft for short- and medium-haul routes, while long-haul international flights are served by wide-body aircraft. In regional markets and shorter routes it relies on turboprop aircraft operated by its regional partners.

  • Primary hubs: Calgary and other major Canadian airports
  • Fleet types: narrow-body jets for domestic and transborder flights; wide-body aircraft for long-haul service
  • Regional equipment: Bombardier Q400 turboprops for short routes

Subsidiaries and brands

To reach different market segments and communities, WestJet has developed several affiliated brands. Notable examples include:

  • WestJet Encore — a regional airline using Bombardier Q400 turboprops; it began operations on June 24, 2013.
  • WestJet Link — a feeder and partner network that connects smaller communities to WestJet’s mainline network.
  • Swoop — an ultra-low-cost carrier launched to compete in the budget leisure market.
  • Vacation and charter operations that bundle flights with hotels and ground services.

Products, loyalty and significance

WestJet offers a range of fare types and cabin options, from basic economy to premium seating on select aircraft. Its frequent‑flyer program, WestJet Rewards, provides members with points and a spending currency known as WestJet Dollars that can be applied toward travel. The airline is notable for increasing competition in Canada’s airline market, improving options and pricing for travelers while connecting many communities across the country and beyond.

For more background on low-cost carriers and airline competition, see a general discussion of the low-cost carrier model and the broader North American airline market.