Applied Behavior Analysis (ABA) Applied behavior analysis Applied Behavior Analysis is a scientific approach to understanding and changing behavior using principles such as reinforcement and functional assessment, applied across clinical,…
C. Lloyd Morgan (Conwy Lloyd Morgan) — British ethologist and psychologist C. Lloyd Morgan British psychologist and ethologist (1852–1936) known for 'Morgan's canon', a principle of parsimony in animal psychology that influenced behaviorism and modern comparative cogniti…
